End-to-end service design
On-Campus Healthy & Affordable
Food Truck: Pasta Perch
At-A-Glance
Pasta Perch is a research-backed, investment-ready startup proposal for an on-campus food truck that helps McGill students eat healthier without paying “healthy food prices." Based on interviews, iterative prototyping, and business modeling, this service targets health-aware students who want balanced meals but are constrained by time, budget, and limited on-campus options.
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Group Class Project
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My Role
UX research, Service design, Prototyping & iteration
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Timeline
September-December 2024
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Tools
Interviews, Persona, Empathy Maps, Prototyping, Design Thinking
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Class Project (Solo & Group Mix
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My Role
UX research, DT workshop facilitation, Convergent ideation
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Tools
Interviews, Value prop canvas, Crazy-8,
Alter-egos, DT workshop
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Timeline
September-October 2025
Starting Point
The gap: healthy and affordable doesn’t really exist on campus
We started by identifying a major gap in McGill’s food ecosystem: Students looking for balanced options often face a tradeoff between price, nutrition, and convenience. Through interviews with health-aware university students, we found many students either skip meals to avoid expensive campus food or default to cheap, unhealthy snacks just to get through class, hurting energy, focus, and overall well-being.
Solution
A customizable, budget-friendly pasta truck designed around real student constraints
Pasta Perch proposes a streamlined on-campus food experience built around quick decisions and personal fit: a small set of base options, clear add-ons, and customization that works for common dietary preferences (including protein-focused choices). The goal is to reduce cognitive load and ordering time while still letting students leave with a meal that matches their needs.
Work in Progress...
In the meantime, here's a link to a full report on this case:
https://drive.google.com/file/d/1iejbxi1_pOQFt8mneMenUsaLAHG_VCFd/view?usp=sharing
