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End-to-end service design

On-campus Sexual Health Clinic for Women:
Her Sex Health Hub (HSHH)

At-A-Glance

Her Sex Health Hub (HSHH) is a research-driven, fully articulated service proposal for a dedicated on-campus sexual health clinic, supported by a digital layer, to improve access, privacy, and trust in sexual health care for cisgender heterosexual female students at McGill. We developed it from discovery through synthesis, service modeling, and iterative prototyping into a high-fidelity experience.

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Group Class Project

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My Role

UX research, Service design, Prototyping & iteration

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Timeline

January-April 2025

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Tools

Interviews, Impact Gap Canvas, Empathy/Systems Map, Theory of Change

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Group Class Project

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My Role

UX research, Service design, Prototyping & iteration

|

Tools

Interviews, Impact Gap Canvas, Empathy/Systems Map, Theory of Change

|

Timeline

January-April 2025

Starting Point

A clear trust and accessibility gap in campus sexual health care

Our research suggested that many students enter university with meaningful gaps in sexual health knowledge and may rely on unreliable sources when they don’t know where to turn. We also identified a real access barrier: existing services can be difficult to book in time, contributing to delayed or forgone care.

To go beyond symptoms and define the system-level problem, we mapped user needs and ecosystem constraints using Impact Gaps, Empathy Maps, and a Systems Map, then aligned the service direction with a concrete operating model.

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Solution

A privacy-first on-campus clinic, designed as a complete service system

HSHH proposes a dedicated clinic located in the Brown Student Services Building with extended hours, offering clinical services (e.g., contraception support, STI testing/treatment, gynecological care), educational programming, and referral pathways—built to feel safe, discreet, and non-judgmental.

Privacy was treated as a core UX requirement, reflected in the service details (e.g., curtain separation, a private cubicle near reception, and calling patients by number instead of name) to reduce anxiety around being recognized.

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Work in Progress...

In the meantime, here's a link to a full report on this case:
https://drive.google.com/file/d/1sLHI4koHFhIXn30rzFXpqPskcX01lxGd/view?usp=sharing

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